About Royal Roots
Who We Are
Royal Roots is a Nigerian media and entertainment company with over three decades of experience creating stories, building platforms and connecting brands with audiences. Our ecosystem spans television, radio, film and television production, branded content and creative services through R2TV, R2 107.1FM Lagos, R2 92.9FM Ibadan and Royal Roots Studios.
Rooted in Africa and driven by creativity, we combine storytelling, talent, technology and deep industry experience to create content and experiences that entertain, inform and connect.
Rooted in Africa. Created for the World.
Our Purpose
To tell African stories, amplify African voices and create experiences that connect people.
Our Vision
To be a leading African media and entertainment company, creating compelling stories, innovative platforms and experiences that connect Africa with the world.
Our Mission
To create, produce and deliver exceptional African content and media experiences that entertain, inform and inspire. Through our people, platforms and partnerships, we champion creativity, develop talent, embrace innovation and connect audiences and brands in meaningful ways.
Our Core Values
How we behave along the way.
Creativity
We believe in the power of ideas and storytelling. We encourage imagination, originality and bold thinking in everything we create.
Excellence
We hold ourselves to high standards, combining craft, professionalism and attention to detail to deliver work we are proud of.
Integrity
We act with honesty, responsibility and respect, building trust with our audiences, clients, partners and one another.
Innovation
We embrace new ideas, technologies and ways of working that keep us relevant in an ever-changing media landscape.
Connection
We create to connect — people with stories, brands with audiences, talent with opportunity, and Africa with the world.
Management
Greg Odutayo
Managing Director
Debbie Odutayo
Executive Director
